KISS PR Brand Story Press Release Service Podcast

Martensen IP Offers Valuable Insight into Why Pursuing Patents Matters & the Compatibility of Patents and Small Business

September 20, 2022 Episode 261
KISS PR Brand Story Press Release Service Podcast
Martensen IP Offers Valuable Insight into Why Pursuing Patents Matters & the Compatibility of Patents and Small Business
Show Notes

The Congress shall have power “To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries” Article I Section 8 Clause 8 United States Constitution.

These words are embodied in the United States Code, giving rights to inventors and authors alike for their writings and discoveries. As one can appreciate, a few more stipulations, criteria and interpretations have been associated with this one clause over the past 200+ years, but it stills forms the bedrock of patent and copyright protection.

The History of Patents

For a moment, let’s focus on patents. Patents are not a new concept. The Parliament of England, in 1624, passed the Statute of Monopolies, endowing inventors with the sole right to their inventions for 14 years. And before that, the Senate of Venice passed a patent statute in 1474 providing protection against potential infringers, albeit mostly in the field of glassmaking.

It is hard to believe that the framers of the Constitution predicted how valuable intangible rights embraced by patents and copyrights would become. But they clearly recognized that protecting these products gives their producers an incentive to create more and thus stimulates greater activity.

The kings of industry have long understood the value of patents. Thomas Edison is affiliated with 1,093 patents. The Ford Motor company has 79,017 patents as of August 2022, making up some 28,000 patent families (related patents). And since 1920, IBM has received more than 150,000 patents.

Clearly patents are valued by larger companies for many reasons. But what about a small business concern? Does the protection a patent offers justify the cost?

The Power of Patent Protection

Patents provide what is called a negative right. That means the inventor of a granted patent has right to stop others from making, using, selling or importing that which is described in the claims appending the end of the patent. They do not create any sort of positive right for the owner to make, use, sell or import the same patented technology. Indeed, to practice one’s patent may require the inventor to license the patent of another.

Let’s consider that “right” from the perspective of a small business. The right to “stop” another means the right to sue.

An inventor, or the assignee of the invention, can file a suit in federal court asserting infringement of a patent. The average cost of patent litigation through trial is in the area of $2 million according to the American Intellectual Property Law Association.

Damages vary, but statistically, 48% of awards are less than the average cost of litigation. Interestingly, 43% of verdicts result in damages for more than double the average cost of litigation.

Regardless, the risk is clearly apparent. For a small business, waging a court battle is often a bet-the-company proposition and most companies are not willing to roll those dice.

Why Pursuing Patents Matters

So, if you accept that most small companies will not entertain the risk of filing a patent suit, why spend valuable resources to secure patent rights in an innovation?

One reason is validation. Patents are a means by which an independent third party examines and confirms that the stated innovation in the patent application has utility (it is useful), is novel (new) and is non-obvious (not common sense).

The patent office, despite all its challenges, examines the technical art to ascertain new and useful innovations and awards patents accordingly. That third-party validation translates to value—value that can be realized upon exit or a change of control.

Company valuation is not a trivial topic, and it is certainly not centered on patent valuation or even intellectual property (IP) value generally. I